TST - Telemarketing: Using the Telephone as a Sales Tool

Selling is a skill area in which you never stop learning. Virtually everybody in sales today sells over the phone at least part of the time, but is it time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance and sometimes replace other means of marketing and selling, and it can dramatically increase your sales success. Develop your communication, persuasion and negotiation skills so that every sales call is personalized to each prospect and each situation. 
 

1. The Right Environment for Telephone Selling
2. The Right Attitude
3. The Critical Skills
4. Planning: The Professional Approach
5. The Importance of a Good List
6. Script and Call Guidelines
7. Developing a Follow-up System
8. Building Your Telephone Skills
9. Learning to Persevere